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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas [luxury jets](https://www.google.com/search?kgmid=/m/0cqd_rb) are drawing buyers with their smooth shapes, [plush cabins](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) - and progressively, their use of alternative fuels.
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Fuel producers and jetmakers are eager to showcase unique forms of aviation fuel deemed less [hazardous](https://www.google.com/search?kgmid=/m/0cqd_rb) to the environment, from used cooking oil to the definitely less glamorous meat waste.
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Business jet operators, like [airline](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) companies, have bowed to environmental pressure on [aviation](https://www.zoominfo.com/c/mission-newenergy/346542889) and committed to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that [embracing sustainable](https://www.bloomberg.com/profile/company/MNELF:US) fuel to curb emissions might make business jets more appealing to environmentally mindful buyers - especially corporations facing questions over sustainability from investors or green project groups.
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The availability of less polluting private jets could also spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his better half Meghan over a current personal jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most current waste-based fuels include "fats, grease and oils that are by-products of the food industry," [stated Bryan](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 [airplane](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) on screen are anticipated to be powered by 150,000 gallons of other [renewable fuel](https://www.bloomberg.com/profile/company/MNELF:US) blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets [account](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) for less than 0.1% of overall annual carbon emissions internationally, however can release, typically, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the [London-based personal](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) charter company Victor.
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Prince Harry has protected his periodic usage of private jets to guarantee his family's safety, and has actually said that on the rare celebrations he does not fly [commercially](https://www.bloomberg.com/profile/company/MNELF:US) he offsets his [emissions](https://www.businessnews.com.au/Company/Mission-NewEnergy).
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But planemakers say occurrences such as the furore over his schedule have actually added fresh challenges for an industry currently making every effort to validate its [contribution](https://forest500.org/rankings/companies/mission-newenergy-limited) to cutting business expenses.
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"Incidents of flight shaming involving using private jets are regrettable when you consider that our market has delivered fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and wealthy buyers. According to market data, billionaires just have a 19% company jet ownership rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for checking out airplanes - is not likely to please all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts remain doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a considerable influence on public understandings about luxury travel.
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"No amount of [Jatropha](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel expert Richard Aboulafia.
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Demand from company jet operators for [sustainable fuels](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) now far supply and their interest might drive future production, Sherbacow stated.
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World Energy, which [produces](https://www.bloomberg.com/profile/company/MNELF:US) 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might expand production as much as 150 million gallons by 2022.
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Corporate charter business and experts are likewise seeing more interest from clients who wish to purchase carbon credits to balance out [emissions](https://www.zoominfo.com/c/mission-newenergy/346542889) from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet [utilization](https://www.businessnews.com.au/Company/Mission-NewEnergy) research study his business recently completed for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, range, speed and performance, that's still the (sales) motorist. But I believe people are ending up being more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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